The Author

An avid spinner and iced tea aficionado, Julie tackles association, nonprofit and small business communications challenges in this blog.  She's Senterline's Chief Problem Solver, able to overcome redundant databases and prickly politics with the greatest of ease.

Julie Senter's Social Media

5 Steps to Increase Your Twitter Following

A friend and former colleague who now blogs about movies and abandoned pooches (separately, of course) recently asked my advice on how to grow her Twitter following. 

It's a very common question, especially for those new to Twitter, so I thought it might be helpful to post my response to her here. It really doesn't matter if you are a blogger or a trade association or an accounting firm. The advice is the same:

Dear [Awesome Friend]:

My first question is why do you want a Twitter following? To be effective, you need to have a clear understanding going in as to what you want to accomplish. Do you want to get more people reading your blog? Do you want to establish yourself as an expert in all things canine? Do you want to market yourself as a writer? Do you want to interact with your blog audience outside of your blog comments and share information more frequently than your blog posts? It really does matter what you want to accomplish so you have direction on the content you’ll include, how to write in your voice and who to follow. Then you do 5 things:

1. Make sure your Twitter profile is complete and interesting. And don't protect your tweets. People rarely follow accounts automatically; they look at your profile to see if they want to follow you, and if your account is protected, they won't even try.

2. Market your Twitter account. Include a link to your Twitter profile on your blog (also include a Twitter badge in your blog column with the last few tweets). Put your twitter address on you business cards and in your email signature. Add links to your LinkedIn and Facebook profiles.

3. Follow interesting people in your subject area and people who you want to follow you, ie key influencers. Look at who they are following and follow them too. Continually monitor your follows and followers for new people.

4. Tweet, tweet, tweet. If you’re building your following, I’d recommend at least 10 tweets a day. Follow the 70-20-10 rule: 70% of tweets should share resources (blog postings, tools, articles, opinions); 20% of your tweets should engage in conversations; 10% of your tweets should “chirp,” or be updates on your life, thoughts, etc. Also use hashtags. #dogs or #petlovers or #movies would be good for you.

5. Ignore how many followers you have. Quality trumps quantity. It doesn’t matter if you have 1,000 followers if they are all spam accounts. Better to have 100 followers who actually read your items, forward your posts and engage in conversations with you. Ignoring the number also helps guard ago the inevitable ego-killer when followers stop following you. 

Hope this helps! Good luck!

Photo credit: Flickr user Fanie!

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Reader Comments (1)

Excellent tips...thank you!

July 13, 2011 | Unregistered

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