The Author

An avid spinner and iced tea aficionado, Julie tackles association, nonprofit and small business communications challenges in this blog.  She's Senterline's Chief Problem Solver, able to overcome redundant databases and prickly politics with the greatest of ease.

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Is Your Dues Renewal Letter Costing You Members?

A year ago I joined three associations as a way of providing exposure to my new company and networking with my peers in public relations and communications. I was intrigued by their different approaches to the all-important new member packet. A year later, guess what time it is? You got it! Membership Renewal!

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An Essential Communications Tool: the Elevator Speech

"So, what do you do?" Easy question, right? Strangely, this single question that we should be able to answer in our sleep can be a huge stumbling block, particularly because it seems so innocuous. If you can’t answer the question in 30 seconds or less, you need to work on your elevator speech.

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Distributing Your Press Release on the Cheap

It’s one thing to craft an error-free release with all appropriate material written in a succinct yet engaging way. It’s quite another to get the darn thing picked up and published. So here are a few more tips on how to distribute the release once you’ve written your masterpiece.

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Improving Your Press Releases – 5 Tips for Small Businesses and Associations

For many small businesses and associations with a small (if any) PR budget, press releases are the primary means of gaining any sort of media attention or exposure. But without the expertise of an on-staff PR professional, how can you make sure your release gets the attention you need?  Here are five tips to improve the quality of your releases and get more media coverage.

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