The Author

An avid spinner and iced tea aficionado, Julie tackles association, nonprofit and small business communications challenges in this blog.  She's Senterline's Chief Problem Solver, able to overcome redundant databases and prickly politics with the greatest of ease.

Julie Senter's Social Media

Website Makeovers, Part II: Questions to Ask

In my last post, I said I’d follow up with some questions you need to contemplate when considering an association or small business website overhaul.  That’s because it’s very easy to get sidetracked by the bells and whistles you want and lose sight of the overall purpose or what you want the site to accomplish.

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Website Makeovers: How to Know It's Time

I've been spending a lot of time on websites lately.

Yes, I read a lot, but that's not what I'm talking about.  There's been a palpable shift in the services my clients are requesting, a shift that's been so fast and so pervasive that I think it's worth noting.

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Automating Your Social Media

If you’re using social media for your business or association, you’re already aware of the benefits it can bring in terms of responsive customer service, branding and marketing. You’re also keenly aware of its massive time-suck potential. Great opportunity, but at what cost? Small businesses and associations are rarely able to dedicate staff to social media activities. Automating some activities can offer relief.

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Shhh...The Secret to Effective Communications

What do diets, exercise routines and communication programs have in common? They can all fail quickly if not consistently nurtured. Consistency is the key to any successful communications program, yet it's often overlooked in the day-to-day struggle to juggle priorities.

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A Few Resources for the Social Media 101 Webinar

Yesterday I was privileged to lead a Social Media 101 webinar for the Building Industry Association of Southern California's Riverside Chapter. It's very exciting when an association actively seeks out new ways to communicate with its members and is eager to provide them with the value-added benefit of free training.

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