The Author

An avid spinner and iced tea aficionado, Julie tackles association, nonprofit and small business communications challenges in this blog.  She's Senterline's Chief Problem Solver, able to overcome redundant databases and prickly politics with the greatest of ease.

Julie Senter's Social Media

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Surviving the Mistweet: Play it off or fire the bastards?

It’s a pretty scary thing to turn the online face of your organization over to one or two people, but that’s what businesses do every day when they hire a staff person or a consultant to oversee their social media outreach. And what happens when, {gasp!}  a mistake is made?

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