The Author

An avid spinner and iced tea aficionado, Julie tackles association, nonprofit and small business communications challenges in this blog.  She's Senterline's Chief Problem Solver, able to overcome redundant databases and prickly politics with the greatest of ease.

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Entries in new members (2)


Is Your Dues Renewal Letter Costing You Members?

A year ago I joined three associations as a way of providing exposure to my new company and networking with my peers in public relations and communications. I was intrigued by their different approaches to the all-important new member packet. A year later, guess what time it is? You got it! Membership Renewal!

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What Message Does Your Association's New Member Packet Send?

One of the first things I did when I started my own company was to join half a dozen associations (local, state and national). You can tell a lot from the new member packets. It was easy to tell which associations valued my membership and which ones were just mailing it in.

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