The Author

An avid spinner and iced tea aficionado, Julie tackles association, nonprofit and small business communications challenges in this blog.  She's Senterline's Chief Problem Solver, able to overcome redundant databases and prickly politics with the greatest of ease.

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An Essential Communications Tool: the Elevator Speech

"So, what do you do?" Easy question, right? Strangely, this single question that we should be able to answer in our sleep can be a huge stumbling block, particularly because it seems so innocuous. If you can’t answer the question in 30 seconds or less, you need to work on your elevator speech.

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