The Author

An avid spinner and iced tea aficionado, Julie tackles association, nonprofit and small business communications challenges in this blog.  She's Senterline's Chief Problem Solver, able to overcome redundant databases and prickly politics with the greatest of ease.

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Entries in press releases (2)


Distributing Your Press Release on the Cheap

It’s one thing to craft an error-free release with all appropriate material written in a succinct yet engaging way. It’s quite another to get the darn thing picked up and published. So here are a few more tips on how to distribute the release once you’ve written your masterpiece.

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Improving Your Press Releases – 5 Tips for Small Businesses and Associations

For many small businesses and associations with a small (if any) PR budget, press releases are the primary means of gaining any sort of media attention or exposure. But without the expertise of an on-staff PR professional, how can you make sure your release gets the attention you need?  Here are five tips to improve the quality of your releases and get more media coverage.

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