The Author

An avid spinner and iced tea aficionado, Julie tackles association, nonprofit and small business communications challenges in this blog.  She's Senterline's Chief Problem Solver, able to overcome redundant databases and prickly politics with the greatest of ease.

Julie Senter's Social Media

Entries in social media (7)

Friday
Aug202010

Distributing Your Press Release on the Cheap

It’s one thing to craft an error-free release with all appropriate material written in a succinct yet engaging way. It’s quite another to get the darn thing picked up and published. So here are a few more tips on how to distribute the release once you’ve written your masterpiece.

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Friday
Jul092010

Website Makeovers, Part II: Questions to Ask

In my last post, I said I’d follow up with some questions you need to contemplate when considering an association or small business website overhaul.  That’s because it’s very easy to get sidetracked by the bells and whistles you want and lose sight of the overall purpose or what you want the site to accomplish.

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Friday
Jun112010

Automating Your Social Media

If you’re using social media for your business or association, you’re already aware of the benefits it can bring in terms of responsive customer service, branding and marketing. You’re also keenly aware of its massive time-suck potential. Great opportunity, but at what cost? Small businesses and associations are rarely able to dedicate staff to social media activities. Automating some activities can offer relief.

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Wednesday
Jan062010

A Few Resources for the Social Media 101 Webinar

Yesterday I was privileged to lead a Social Media 101 webinar for the Building Industry Association of Southern California's Riverside Chapter. It's very exciting when an association actively seeks out new ways to communicate with its members and is eager to provide them with the value-added benefit of free training.

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Friday
Dec182009

Not Feeling Social Media Love? A Quick Start Guide to Engagement

If you aren’t getting a response from your social media efforts, you need to ask yourself the important question: what are you doing to engage your followers? Simply setting up a page and waiting for people to follow you just doesn’t cut it. Like any other marketing tool, social media requires constant care and feeding.

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