The Author

An avid spinner and iced tea aficionado, Julie tackles association, nonprofit and small business communications challenges in this blog.  She's Senterline's Chief Problem Solver, able to overcome redundant databases and prickly politics with the greatest of ease.

Julie Senter's Social Media

Entries in Twitter (5)


Surviving the Mistweet: Play it off or fire the bastards?

It’s a pretty scary thing to turn the online face of your organization over to one or two people, but that’s what businesses do every day when they hire a staff person or a consultant to oversee their social media outreach. And what happens when, {gasp!}  a mistake is made?

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5 Steps to Increase Your Twitter Following

A friend and former colleague who now blogs about movies and abandoned pooches (separately, of course) recently asked my advice on how to grow her Twitter following. 

It's a very common question, especially for those new to Twitter, so I thought it might be helpful to post my response to her here. It really doesn't matter if you are a blogger or a trade association or an accounting firm. The advice is the same:

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How Do You Use Twitter?


Automating Your Social Media

If you’re using social media for your business or association, you’re already aware of the benefits it can bring in terms of responsive customer service, branding and marketing. You’re also keenly aware of its massive time-suck potential. Great opportunity, but at what cost? Small businesses and associations are rarely able to dedicate staff to social media activities. Automating some activities can offer relief.

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Shhh...The Secret to Effective Communications

What do diets, exercise routines and communication programs have in common? They can all fail quickly if not consistently nurtured. Consistency is the key to any successful communications program, yet it's often overlooked in the day-to-day struggle to juggle priorities.

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