<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Wed, 30 May 2012 02:03:54 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>What We Do</title><subtitle>What We Do</subtitle><id>http://senterline.net/what-we-do/</id><link rel="alternate" type="application/xhtml+xml" href="http://senterline.net/what-we-do/"/><link rel="self" type="application/atom+xml" href="http://senterline.net/what-we-do/atom.xml"/><updated>2009-10-09T20:37:33Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Public Affairs</title><id>http://senterline.net/what-we-do/2009/10/7/public-affairs.html</id><link rel="alternate" type="text/html" href="http://senterline.net/what-we-do/2009/10/7/public-affairs.html"/><author><name>Julie Senter</name></author><published>2009-10-08T02:49:46Z</published><updated>2009-10-08T02:49:46Z</updated><summary type="html" xml:lang="en-US"><![CDATA[How do your employees feel about your brand?  What about community leaders, elected officials and other key influencers?  Do they know who you are, what you do, and, just as important, how you stand on key issues that impact the future of your company?  Don’t assume they do.]]></summary></entry><entry><title>Media Relations</title><id>http://senterline.net/what-we-do/2009/10/7/media-relations.html</id><link rel="alternate" type="text/html" href="http://senterline.net/what-we-do/2009/10/7/media-relations.html"/><author><name>Julie Senter</name></author><published>2009-10-08T02:35:51Z</published><updated>2009-10-08T02:35:51Z</updated><summary type="html" xml:lang="en-US"><![CDATA[How do some companies get mentioned repeatedly in the press while others never get any ink?  Maybe they’re just lucky. Or maybe they work with talented public relations professionals who understand how to navigate the newsroom jungle.]]></summary></entry><entry><title>Association Communications</title><id>http://senterline.net/what-we-do/2009/10/7/association-communications.html</id><link rel="alternate" type="text/html" href="http://senterline.net/what-we-do/2009/10/7/association-communications.html"/><author><name>Julie Senter</name></author><published>2009-10-08T02:33:41Z</published><updated>2009-10-08T02:33:41Z</updated><summary type="html" xml:lang="en-US"><![CDATA[If you work for an association, you know the delicate balance between providing your members with the exceptional service, benefits and information they demand and, well, the budget.  We understand, and can provide you with instant benefits for your members that demonstrate value.]]></summary></entry><entry><title>Social Media</title><id>http://senterline.net/what-we-do/2009/10/7/social-media.html</id><link rel="alternate" type="text/html" href="http://senterline.net/what-we-do/2009/10/7/social-media.html"/><author><name>Julie Senter</name></author><published>2009-10-08T01:51:58Z</published><updated>2009-10-08T01:51:58Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Web 2.0 can be a vital component of your business strategy if you invest in proper planning.  Joining Facebook or Twitter just because everyone else is doing it is a recipe for failure. You need a plan.]]></summary></entry></feed>
