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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Wed, 30 May 2012 02:03:51 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>What We Do</title><link>http://senterline.net/what-we-do/</link><description></description><lastBuildDate>Fri, 09 Oct 2009 20:37:33 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>Public Affairs</title><dc:creator>Julie Senter</dc:creator><pubDate>Thu, 08 Oct 2009 02:49:46 +0000</pubDate><link>http://senterline.net/what-we-do/2009/10/7/public-affairs.html</link><guid isPermaLink="false">439447:4929923:5427511</guid><description><![CDATA[How do your employees feel about your brand?  What about community leaders, elected officials and other key influencers?  Do they know who you are, what you do, and, just as important, how you stand on key issues that impact the future of your company?  Don’t assume they do.]]></description><wfw:commentRss>http://senterline.net/what-we-do/rss-comments-entry-5427511.xml</wfw:commentRss></item><item><title>Media Relations</title><dc:creator>Julie Senter</dc:creator><pubDate>Thu, 08 Oct 2009 02:35:51 +0000</pubDate><link>http://senterline.net/what-we-do/2009/10/7/media-relations.html</link><guid isPermaLink="false">439447:4929923:5427506</guid><description><![CDATA[How do some companies get mentioned repeatedly in the press while others never get any ink?  Maybe they’re just lucky. Or maybe they work with talented public relations professionals who understand how to navigate the newsroom jungle.]]></description><wfw:commentRss>http://senterline.net/what-we-do/rss-comments-entry-5427506.xml</wfw:commentRss></item><item><title>Association Communications</title><dc:creator>Julie Senter</dc:creator><pubDate>Thu, 08 Oct 2009 02:33:41 +0000</pubDate><link>http://senterline.net/what-we-do/2009/10/7/association-communications.html</link><guid isPermaLink="false">439447:4929923:5427443</guid><description><![CDATA[If you work for an association, you know the delicate balance between providing your members with the exceptional service, benefits and information they demand and, well, the budget.  We understand, and can provide you with instant benefits for your members that demonstrate value.]]></description><wfw:commentRss>http://senterline.net/what-we-do/rss-comments-entry-5427443.xml</wfw:commentRss></item><item><title>Social Media</title><dc:creator>Julie Senter</dc:creator><pubDate>Thu, 08 Oct 2009 01:51:58 +0000</pubDate><link>http://senterline.net/what-we-do/2009/10/7/social-media.html</link><guid isPermaLink="false">439447:4929923:5427254</guid><description><![CDATA[Web 2.0 can be a vital component of your business strategy if you invest in proper planning.  Joining Facebook or Twitter just because everyone else is doing it is a recipe for failure. You need a plan.]]></description><wfw:commentRss>http://senterline.net/what-we-do/rss-comments-entry-5427254.xml</wfw:commentRss></item></channel></rss>
