Why Senterline?

At Senterline, we believe in straightforward communications.  No jargon.  No fluff.  We tell it like it is, and we get results.  Your company needs clear, effective communications from experts who take the time to understand your business and craft a plan around your needs. That’s the Senterline difference. 

Julie Senter's Social Media

Julie Senter, APR
Principal

Senterline is led by Julie Senter, APR, a former print journalist, association staffer and award-winning communications professional.

Julie's ability to actively listen and understand different perspectives, coupled with her straightforward style and exceptional writing ability, has earned her the respect of clients and colleagues alike.

Prior to forming Senterline, Julie worked as a reporter for newspapers in California, Alabama and Michigan, including the Pulitzer Prize-winning Detroit Free Press.  In 2002 she left the Free Press to tackle the challenge of building an association's communications department from the ground up.  At the Building Industry Association of Southern California, Julie launched an aggressive social media program to engage members, developed a strategic communications plan and implemented aggressive outreach programs. Her efforts earned numerous awards from the National Association of Home Builders. 

Additionally, Julie has worked as a Congressional aide in Washington DC and edited the American Physical Therapy Association’s weekly member publication, PT Bulletin.

These diverse experiences enable Julie to see the bigger picture and provide high-level strategic counsel on a variety of communication issues, including corporate communication, branding and crisis management. She is accredited in public relations by the Universal Accreditation Board. 

Outside the office, Julie is active with the Public Relations Society of America’s Alabama Chapter and serves on the board of directors of the Southeastern Diabetes Education Services. She also chairs the nonprofit's marketing committee.

And having graduated from Auburn University, she’s a pretty big college football fan, too.