Julie Senter
Principal

Senterline is led by Julie Senter, a former print journalist, association staffer and award-winning communications professional.

Julie's ability to actively listen and understand different perspectives, coupled with her straightforward style and exceptional writing ability, has earned her the respect of clients and colleagues alike.

Prior to forming Senterline, Julie worked as a reporter for newspapers in California, Alabama and Michigan, including the Pulitzer Prize-winning Detroit Free Press.  In 2002 she left the Free Press to tackle the challenge of building an association's communications department from the ground up.  At the Building Industry Association of Southern California, Julie launched an aggressive social media program to engage members, developed a strategic communications plan and implemented aggressive outreach programs. Her efforts earned numerous awards from the National Association of Home Builders. 

Additionally, Julie has worked as a Congressional aide in Washington DC and edited the American Physical Therapy Association’s weekly member publication, PT Bulletin.

These diverse experiences enable Julie to see the bigger picture and provide high-level strategic counsel on a variety of communication issues, including corporate communication, branding and crisis management.

Outside the office, Julie is active with the Public Relations Society of America’s Association Section and serves on the California Society of Association Executives’ Communications Committee. 

And having graduated from Auburn University, she’s a pretty big college football fan, too.